Archive : Online Advertising

Share Yahoo acquired Delicious about five years ago. Late last year, the company announced that it was planning to shut down Delicious, along with several other poorly-performing services, after making nearly 600 layoffs. It warned that if no buyer appeared by this July, the unit would be closed. Yahoo has sold social bookmarking site Delicious for $5 million, according to an unnamed source close [...]

Share Advertisers beginning to figure out how to reach audiences through social networks , and has started to shift to facebook. eMarketer , A research firm estimates that Facebook display advertising revenues will grow 80.9% this year to $2.19 billion, giving Facebook 21.6% of all online display advertising – up from 13.6% in 2010. Yahoo!’s US display ad revenues will increase by double digits [...]

Share Microsoft has decided to allow advertisers to use other companies trademarks to display search ads , Which is a major change in policy for microsoft. Microsoft to finish editorial investigations for complaints about trademark keywords used to display ads on Bing & Yahoo Search in the United States and Canada